Niagara Parents

Niagara Parents is a Niagara Region Public Health initiative that provides a variety of services to help residents raise a happy and healthy family.

In 2022, Niagara Parents underwent an audit of their program and services. As a result, the brand was refreshed to be more engaging to the residents they serve. The Niagara Parents brand is well recognized in Niagara, and it was important to keep its core elements intact when updating the logo. The new logo moves away from the child-like whimsy of the previous version into something more modern and professional, yet approachable. The palette was streamlined, the logotype and mark simplified and the white sticker background was removed.

Each of the Niagara Parent’s services are colour-coded by topic and duotone imagery keeps all of their resources looking cohesive and fresh.