Niagara Physician Recruitment

The Niagara Physician Recruitment logo The first concept for the NPR rebrand with mock-ups of it in use The second and approved concept for the NPR rebrand with mock-ups of it in use The third concept for the NPR rebrand with mock-ups of it in use The Niagara Physician Recruitment roll-up banner A Niagara Region Physician Recruitment backdrop that is used at recruitment fairs and events. The Niagara Region Brand Guide opened to the book spread that outlines proper logo use, typography and colours with a closed copy of the book laying over it.
Date

2022

Category
Branding
Tags
Banner, Branding, Event Materials, Swag
About This Project

The Niagara Physician Recruitment and Retention Program (NPR) offers recruitment and practice support for family physicians within the municipalities of St. Catharines, Niagara Falls, Welland, Thorold, Fort Erie, Niagara-on-the-Lake, Port Colborne, Wainfleet, Pelham, Grimsby, Lincoln, and West Lincoln. The program is funded by the Niagara Region and has supported over 130 physicians to practice since 2011.

 

It was important when developing the NPR brand to create something modern yet professional that stood out from the crowd of other healthcare recruitment programs while still retaining the Niagara Region identity. The logomark puts an emphasis on the connections the Recruiter has to the local community, healthcare, and primary care physicians. The primary objective of the brand materials is to set the Niagara region up as a desirable destination for primary care physicians to live, play, and work.