/ Multidisciplinary Creative

I’m Ashley Kowal,
a senior designer with over a decade of experience

Located in Niagara, ON, I’ve worked across several industries such as international education, non-profit, regional government, healthcare, publishing, food, wine, and tourism.

Work Experience

2023 – Present

Graphic Designer

University of Niagara Falls Canada

Build brand for a new University from establishing guidelines, advertising, wayfinding, and marketing materials. Project manage marketing requests and liase with vendors and government.

2020 – 2023

Creative Services Coordinator

Niagara Region Public Health

Develop and implement branding across all Public Health program areas. Create large-scale awareness campaigns that span across billboards, print materials, and social media. Ensure all materials created for digital distribution are AODA compliant.

2017 – 2019

Graphic Design Specialist

Niagara College KSA

Design English and Arabic marketing materials and on-campus resources for five Saudi Arabian campuses, as well as corporate materials such as annual reports, business plans, onboarding manuals, and proposals. 

2014 – 2017

Graphic Design Specialist

Niagara College Canada

Conceptualize and design marketing materials for the International Division produced in eight languages for international student recruitment.

2011 – 2013

Advertising Designer

Pink Triangle Press

Design advertisements across four magazines and supplements in addition to in-house material and editorial.

Skills & Competencies

  • Accessibility for Ontarians with Disabilities Act (AODA) standards
  • Brand development and implementation
  • Data visualization
  • Experience in multilingual design
  • HTML / CSS
  • Photography
  • Time management
  • Detail-oriented
  • Problem-solving
  • Workflow process development
  • Software trouble-shooting
  • Copy writing and editing
  • Managing vendor relationships
  • Project management

Adobe:

Illustrator, InDesign, Photoshop, Acrobat Pro, After Effects

Microsoft:

Office 365, SharePoint, Teams

Education

2008 – 2010

Digital Art & Design

Thompson Rivers University

Areas of focus included graphic design, illustration, photography, web design, marketing, and project management.

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